Mission

• Enlighten by sharing our unique and diverse knowledge of shooting and the outdoors.
• Entertain with positive shows about guns, shooting, self-defense, hunting, fitness and all outdoor interests.
• Employ high production values, share relative information, create interesting content and do everything with excellence in mind.
• Encourage people to live a better life by sharing knowledge of the rights, freedoms, opportunities and greatness this country affords us.
• Expand firearm ownership and knowledge to the current & next generations.
• Expand the shooting sports into the “mainstream” of American culture and entertainment.
• Expand and regain self-defense rights across this great Nation.
• Expand and Preserve our hunting & fishing heritage.
• Preserve America as a “Shining Light on a Hill” through the expansion and preservation of the 2nd Amendment Rights.
• Keeping in mind that these rights and freedoms are given to us by God the Creator and not the government.